The powerful nature of the GDPR has instilled fear among businesses across the globe. As most companies rush toward compliance, some try to hide behind others. Just weeks after the GDPR came into effect, the European Court of Justice (ECJ) decided a case that made clear that businesses cannot avoid liability by hiding behind other […]
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On May 25th, 2018, EU lawmakers unleashed the GDPR—a new privacy law capable of delivering a financial blow to businesses across the globe, not just in Europe. The data which drives email marketing programs must be processed and stored in accordance with the GDPR. Recital 47 of the GDPR states: “The processing of personal data […]