Email Marketing Post-GDPR: Untangling Recital 47 in the Pre-ePR Era

On May 25th, 2018, EU lawmakers unleashed the GDPR—a new privacy law capable of delivering a financial blow to businesses across the globe, not just in Europe. The data which drives email marketing programs must be processed and stored in accordance with the GDPR. Recital 47 of the GDPR states: “The processing of personal data […]

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