The CCPA Is Live

Since the California Consumer Privacy Act (CCPA) has gone live on July 1, 2020, in the State of California, the Attorney-General’s office has come out with a high volume of notices and a swarm of claims against non-compliant business owners.

In particular, retailers are an easy target for the CCPA due to the significant amounts of personal consumer information collected by online retail service providers.

From a lack of consumer-facing compliance documentation to missing privacy policies on retail websites, the list of offenses goes on. 

Big companies such as Walmart, Ring, and Sephora have disregarded CCPA guidelines, and have been facing multiple class-action lawsuits since.

Enforcement Has Begun

The first warning comes in the form of a non-compliance notice. On July 1, the California Attorney General’s office sent numerous warning notices to businesses for alleged violations of the CCPA. Companies receiving a 30-day notice are expected to take the necessary measures in their quest for compliance. 

In case you have not yet received a notice, beware: You are encouraged to not only review your policies, but also consider your consumers. 

Be mindful of incoming complaints submitted with regard to consumers’ privacy when using your digital services. Consumers are becoming increasingly cognizant of their privacy rights.

Key Steps for Retailers

Take the following three essential steps to ensure compliance and lower your risk of being exposed to CCPA enforcement and fines: 

1. Update Your Website’s Privacy Policy  

You are required to include and update a privacy policy on your retail website. The privacy policy should detail all relevant privacy rights of consumers in light of the CCPA.

2. Provide a Special Link On Your Website 

Place a link in the form of a button on your website which says: “Do Not Sell My Personal Information,” enabling consumers to opt out. Post it on your website’s homepage and any other business page collecting personal information of consumers. Add it to your privacy policy. 

3. Enable Two or More Privacy Mechanisms

Enable two or more mechanisms for consumers to exercise their CCPA privacy rights. For example, allow consumers to submit requests for personal information collected by you.

Are you ready to take action and jumpstart your path to CCPA compliance? Schedule an appointment for a time that works best for you. 

We look forward to hearing from you.

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