The CCPA Is Live
Since the California Consumer Privacy Act (CCPA) has gone live on July 1, 2020, in the State of California, the Attorney-General’s office has come out with a high volume of notices and a swarm of claims against non-compliant business owners.
In particular, retailers are an easy target for the CCPA due to the significant amounts of personal consumer information collected by online retail service providers.
From a lack of consumer-facing compliance documentation to missing privacy policies on retail websites, the list of offenses goes on.
Big companies such as Walmart, Ring, and Sephora have disregarded CCPA guidelines, and have been facing multiple class-action lawsuits since.
Enforcement Has Begun
The first warning comes in the form of a non-compliance notice. On July 1, the California Attorney General’s office sent numerous warning notices to businesses for alleged violations of the CCPA. Companies receiving a 30-day notice are expected to take the necessary measures in their quest for compliance.
In case you have not yet received a notice, beware: You are encouraged to not only review your policies, but also consider your consumers.
Be mindful of incoming complaints submitted with regard to consumers’ privacy when using your digital services. Consumers are becoming increasingly cognizant of their privacy rights.
Key Steps for Retailers
Take the following three essential steps to ensure compliance and lower your risk of being exposed to CCPA enforcement and fines:
2. Provide a Special Link On Your Website
3. Enable Two or More Privacy Mechanisms
Enable two or more mechanisms for consumers to exercise their CCPA privacy rights. For example, allow consumers to submit requests for personal information collected by you.
Are you ready to take action and jumpstart your path to CCPA compliance? Schedule an appointment for a time that works best for you.
We look forward to hearing from you.