As the trade tensions rise between the United States and China, Japan and the EU signed a “reciprocal adequacy agreement” that recognizes each other’s data protection regimes as equivalent, which will allow personal data to flow safely between them, creating the world’s largest region of secure data flows. Why is this agreement so important? Cross-border […]
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Sep
Sep
As the new sheriff in town, the GDPR casts a dark shadow over businesses processing direct marketing data. The regulation has companies wondering if they must obtain new consents for their entire marketing database. The answer is, “it depends.” This problem arises from Recital 171 of the GDPR which states: “Where processing is based on […]